Building The Bridge Between Marketing and Sales

January 5, 2012

Marketing working in tandem with Sales will build bridges for the end Prospect to cross.

The truth? Still too many companies today have virtual (or intended) walls constructed between their marketing and sales efforts, teams, processes, etc. In fact, in a recent meeting, a senior marketing executive stated, “our job is to lead the horse to the water, but NOT to make him drink.” In our experience, the problem stems from a simple cause that is relatively easy to correct…all stakeholders are simply not linked together and working towards the same goal.
Take a review of this recently published report. It encapsulates the challenges still faced between marketing and sales, as well as provides performance benchmarks. If nothing else, it will make you stop and think.



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